Privacy Policy
This Privacy Policy explains how Fish Rod UK collects, uses, stores, and protects personal information when you browse the website, place an order, contact support, or otherwise interact with our services.
Who Controls Your Data
Fish Rod UK is operated by GLOBAL TECHNOLOGY INFORMATION CO., LIMITED. For the purposes of this policy, this company acts as the controller of personal data processed through the website, except where another party independently determines the purposes and means of processing.
Policy Summary
1. Information We Collect
We may collect information that you provide directly to us, such as your name, billing address, shipping address, email address, telephone number, order details, and communications sent to customer support. We may also collect technical and usage data automatically, such as IP address, browser type, device information, pages visited, referring source, and interaction data used for website performance, fraud prevention, analytics, and security monitoring.
2. How We Use Personal Information
- To process and fulfill orders, payments, shipping requests, and customer support matters.
- To communicate with you about purchases, returns, account activity, or service updates.
- To prevent fraud, abuse, chargebacks, and unauthorized use of the website.
- To improve the website, products, logistics, and user experience.
- To comply with legal, tax, accounting, regulatory, and contractual obligations.
- To send marketing communications where permitted by law or where you have consented.
3. Legal Basis for Processing
Where applicable, we process personal data because it is necessary to perform a contract with you, to take steps at your request before entering into a contract, to comply with legal obligations, to pursue legitimate business interests that are not overridden by your rights, or because you have given consent for a specific purpose.
4. Sharing of Information
We do not sell your personal information. We may share it with service providers and business partners who help us operate the website and fulfill services, including payment processors, hosting providers, analytics providers, customer support tools, anti-fraud services, shipping providers, and professional advisers. We may also disclose information if required by law, regulation, court order, or lawful governmental request, or where necessary to establish, exercise, or defend legal claims.
5. International Transfers
Your information may be processed in jurisdictions outside your place of residence where our service providers, infrastructure, or logistics partners operate. Where such transfers occur, we take reasonable steps to ensure that personal data is handled with appropriate safeguards consistent with applicable legal requirements.
6. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, support, compliance, record-keeping, fraud prevention, dispute resolution, and enforcement of our agreements. Retention periods may vary depending on the type of information and the legal or operational need involved.
7. Cookies and Similar Technologies
We may use cookies, local storage, pixels, and related technologies to remember preferences, support checkout, analyze traffic, improve performance, measure marketing effectiveness, and secure the website. You can manage certain cookie settings through your browser or device controls, though disabling some cookies may affect website functionality.
8. Data Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, or disclosure. However, no online system or transmission method can be guaranteed to be completely secure, and you provide information at your own risk to the extent permitted by law.
9. Your Rights
Depending on the laws applicable to your circumstances, you may have rights to request access to, correction of, deletion of, restriction of, or objection to certain processing of your personal information, and in some cases data portability or withdrawal of consent. These rights are not absolute and may be limited where exceptions apply.
10. Governing Framework
This Privacy Policy shall be governed by and interpreted in accordance with the laws of Hong Kong, without prejudice to any non-excludable rights that may apply under mandatory data protection or consumer protection laws in your jurisdiction.